Social Media Monitoring

What is Social Media Monitoring?

  • Social Media Monitoring or Social Listening is a way to track what is being said about someone, a company or a specific topic of interest.
  • Typically it is used to monitor what is being said about you or your brand, but it can be used in many ways.
  • It can be used to track social networks like Twitter, Facebook, LinkedIn, Google+, Instagram, YouTube as well as online news sites, blogs and forums.
  • It is a new growth area and is developing fast

How can it be used?

  • Social Media Monitoring can be used to monitor what is being said about clients and can help inform and build relationships.
  • It can also be used to track your company's brand brand and understand what is being said
  • Can be used to track what competitors are doing

Available options

  • Social Listening for Microsoft CRM
  • Google alerts
  • There are a multitude of other solutions on the market

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